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.)BE A PRODUCER: LEVERAGE THE BUSINESS OF A SYSTEMTo switch teams and become a producer, you need to be an entrepreneur and an innovator.Youneed to be a visionary and a creator.You need to give birth to a business and offer the worldvalue.While the centrist theme to the Slowlane is a job, in the Fastlane, it s a business.Yes, good oldself-employment.I know, not breaking news for  get rich books, however, it s important tonote that most small business owners are light years away from a Fastlane and dickering withSlowlane metrics.Some businesses masquerade as jobs!A Fastlane business is the key to the Fastlane wealth equation (Wealth = Profit+ Asset Value)because it unlocks LEVERAGE, a new set of wealth variables that are unlimited andcontrollable, whereas in the Slowlane, they are limited and uncontrollable.Yes, ULL is swappedfor CUL.For example, the sale of this book extricates me from the Slowlane wealth equation and itsuniverse.This book puts me into the Fastlane universe, which is governed by its wealthequation of net profit and asset value.This book is a business system that has unlimitedleverage in both time and money! First, it survives time and it is capable of earning income longafter my original time investment.This book effectively transfers the act of income generationfrom me (the human asset) to the book (the business asset).From start to finish, this book cost roughly 1,000 hours of my time.If I sell 100,000 books at$5 profit each, I earn $500,000, or roughly $500 per hour invested.If I sell 500,000 books, Iwill earn $2,500 per hour invested.The more I sell, the greater the return on my original timeinvestment, as I already paid the time.Imagine 10 years from today I sell one copy of this book.Suddenly I earn $5 from a time investment I made years ago!But it gets better! If I guest-speak on a radio show for 10 minutes and that appearance yields1,000 book sales, this 10-minute investment yields $5,000 in income (1,000 books X $5 profit)and yields a return on my time at $30,000 per hour.Can you get rich trading your time for$30,000 per hour? Yes you can, and awfully fast.You see, when you unlock yourself from the handcuffs of time imposed by the Slowlaneroadmap, you assign income to a system that leverages unlimited mathematics, and fast wealthbecomes possible.The variables in my wealth universe can be controlled and leveraged.In thenext chapter you will discover why the Fastlane can deliver financial freedom and wealth fasterthan any mutual fund can.CHAPTER SUMMARY: FASTLANE DISTINCTIONS" Producers are indigenous to the Fastlane roadmap.THE) MILLIONAIRE) FASTLANE:) Crack) the) Code) To) Wealth) and) Live) Rich) for) a) Lifetime.)Copyright) 2011:) Unlawful) distribution) or) reproduction) is) strictly) prohibited.)" Producers are the minority as are the rich, while consumers are the majority as are thepoor." When you succeed as a producer, you can consume anything you want." Fastlaners are producers, entrepreneurs, innovators, visionaries, and creators." A business does not make a Fastlane some businesses are jobs in disguise." The Fastlane wealth equation is not bound by time and its variables are unlimited andcontrollable.THE) MILLIONAIRE) FASTLANE:) Crack) the) Code) To) Wealth) and) Live) Rich) for) a) Lifetime.)Copyright) 2011:) Unlawful) distribution) or) reproduction) is) strictly) prohibited.)CHAPTER 18 -- How the Rich Really Get Rich!Only those who will risk going too far can possibly find out how far one can go.~ TS EliotTHE BURNING QUESTION:  HOW DID YOU GET RICH?Drive any car that costs more than most people s homes and strangers will accost you with thequestion,  What do you do for a living? This seemingly innocuous question  fronts for thereal question burning inside. How did you get rich?People want to know the road I ve taken so they can assess their likelihood to travel that sameroad.When I prompt for a guess, the answers are typical: Athlete.Actor.A spoiled bratindulged by rich parents.A lottery winner.These speculative  answers unmask the realitybehind people s perceptions: To get rich you have to get famous, inherit money , or win money.That s what I thought, until I met that stranger in his Lamborghini so many years ago.THE FASTLANE WEALTH EQUATIONLiving wealthy in youthful exuberance has to shatter the myth of  Get Rich Quick. If you re 30years old and worth millions, and you aren t famous or rich via inheritance, you dirty all fabricsof normality.We can t have that, now can we? Once again, the secret is unmasked in theuniversal language of mathematics.The secret is to divorce yourself from the ugly and obeseSlowlane equation (ULL) and trade up to the smoking hot blonde the Fastlane equation(CUL).Wealth = Net Profit + Asset ValueUnderneath this equation lies the true power of the Fastlane and how to build wealth fast.Itsvariables are controllable and unlimited.If you can control the variables inherent to yourwealth equation, you can get wealthy.Those variables are:THE) MILLIONAIRE) FASTLANE:) Crack) the) Code) To) Wealth) and) Live) Rich) for) a) Lifetime.)Copyright) 2011:) Unlawful) distribution) or) reproduction) is) strictly) prohibited.)Net Profit = (Units Sold) X (Unit Profit)~ and ~Asset Value = (Net Profit) X (Industry Multiplier)All business owners leverage this equation, in which (units sold) X (unit profit) will determinenet profit.Using my Internet company as an example, my unit profit was approximately $4 forevery Web site conversion.(A conversion was a user who generated a lead).On any given day, Ihad 12,000 people visiting my Web site.This means my  units sold variable had an upperthreshold of 12,000 per day.I had the opportunity to  sell 12,000 people per day.Let s compare this variable to the Slowlane s counterpart of hours worked.Under my wealth equation, my upper limit of wealth is  units sold and currently stood at12,000.Of course, 100% conversion is unreasonable, and  converting all 12,000 is unlikely.Likewise, in the Slowlane, the unreasonable upper limit is 24 because there are only 24 hours inthe day.Logically, the real upper limit is 8 to 12 hours per day.What is going to make you rich? An upper limit of exposure to 12,000 people per day? Ormaximizing your hours worked in the day? That s 12,000 vs.24.No contest.I get rich and theSlowlaner gets old.Controllable unlimited variables will make you rich.So how did I control this variable? How is itunlimited? Simple.My average conversion ratio was 12%.If I want to make more profit, I don twalk into the boss s office and ask for a raise.No, I have several weapons available fordeployment.1) Raise Units Sold by Increasing Conversion RatioA 1% increase from 12% to 13% would give me an instant raise of about $480 per day.That s$14,400 per month.If I redesign the Web site, hit a home run and get conversion to 15%, nowI ve expanded my income to over $43,000 PER MONTH.2) Raise Units Sold by Increasing Web TrafficTo raise profit, I can increase traffic [ Pobierz całość w formacie PDF ]